GoPro Launches Camera Trade-Up Program in U.S.

GoPro, a producer of mountable and wearable cameras, said Tuesday that it has launched its first trade-up program in the US. Shares were 5.8% higher in recent morning trade.

Under the program, the company said existing GoPro owners can receive $50 to $100 off a new Hero5 device when they trade-in any previous-generation GoPro Hero camera.

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